Archive for ‘Writing Tips’

September 24, 2013

Protractors…they’re not just for math anymore.

In finding an old protractor, my question to you is…what do you clean your dryer lint screen with?  I have taken that idle math tool, and gave it a new, important purpose.

In writing that new bio…how are you doing with the one that you’re finding to be a nuisance? Has it been sitting in your computer for a year or more? How functional is that tool for you now? Is it on your website for all to see and read? Is it still waiting for just the right words to finish it off? Put it out of its misery, and let’s start fresh.

If for some reason (no desire, can’t find the words, no time) that you’re just not getting it done, let’s talk about significant verbiage that will set you apart. Written creatively and correctly, your audience will know who you are, where you’ve been, what you do, and the information they need to discern whether or not you can help them. Let’s make you shine!

In doing the math, you will figure out that The Write Business is happy to help with your writing, plus editing projects. I am; however, sorry to say – Laundry Class 101 is still in beta. (Visit again in two weeks for more on Laundry Class 101.)

Thank you for visiting, and remember: “Strive not be a success, but rather to be of value.”   ~Albert Einstein

The Write Business can help you be of value to your clients.


o- 925-462-1604

c- 925-895-9495

May 3, 2012

The Goal Here Is . . .

Several years ago, during a conversation about football, my Dad commented that most football fans only cheer for their favorite local teams. For us that means the 49ers, and Raiders. He encouraged my family to root for the “underdog”teams; those who win fewer games.

Taking what my Dad said to heart, it became my goal to cheer on a team who was, at the time, not winning as many games as their conference rivals. This particular team would go on in later years to don the coveted Super Bowl rings.

Wearing their jersey during televised games, I became a Tampa Bay Buccaneers fan. While Tony Dungy reigned as theTampaBayhead coach, and althoughTampawas neither a popular nor a first place team, that was not a deal breaker for me.

In 2002, under the coaching expertise of Jon Gruden, former coach of the Oakland Raiders, the Bucs won the Super Bowl-defeating the Raiders. How’s that for irony? Hope was not only alive for the Bucs; hope prevailed. (I prefer to think of it as the luck I brought them; the luck of the Swedish). A new coach helped as well.

In writing, the words we replace can be compared to coaching. The replacement can make all the difference. A coach will tighten up the team introducing fresh training ideas – sometimes eliminating plays or players to help the team play smarter; play to win.

Tightening up your sentences helps to produce a sharp, concise thought. You will substitute unnecessary text for words that will help you sound smarter and more professional. Your communication will be more effective:

Instead of, “I thought the report needed to be on your desk by the first of the week.”

Try: “I understand that the report deadline is early this week.”

Here, you tightened up your sentence by six words. Is, “on your desk,” truly necessary?

As you pull together and tighten up, find single (when possible) word replacements that allow for the missing text. While you make a selection that replaces two or more words, you may need to rewrite the sentence to accomplish your objective.

As you ask questions about which text is important and which you can eliminate  – tying it all together will add to your professional demeanor.

Have a great week and remember:

Your special teams in marketing are there to help guard your keeper bringing you closer to your goal.

~Carol Marshall

The Write Girl of Pleasanton

February 29, 2012

My heart B’logs to you…

Welcome to my blog…

I am looking forward to meeting you via my blog!

With today being Leap Day, it’s time for something new.

It is my desire to offer weekly tips, tricks, or information that will help with your writing endeavors.

First up…

The Ellipses . . . 

The popular ellipsis (ellipses) is a series of three dots that precedes the deliberate exclusion of a word, sentence, or piece of quoted text. You may also use it as a rambling or trailing off – denoting silence or as a break in a thought process. 

“He was a great teacher, lecturer, philosopher

“You know what I mean…”

“And the sunset became night…”


I wish you the best in your communication with your clients. If you have any questions, or if I can be of assistance, please do not hesitate to contact me.